Research Services

Looking into the future!

"El conocimiento es inútil sin la acción"

La investigación dejó de ser lineal, ya no es una foto... Es una película!

Y en Datexco tenemos los equipos de filmación.

Research Services (RES)

Marketing & Comm

Research "MR"

Unidad de Investigación de mercados para áreas de mercadeo, publicidad, comunicaciones y servicio al cliente. Diseño de productos, tracking publicitario, Marketing Issue solutions.

Advertising & Comm

MR-ADCO

Pretest

Recall 24Hrs

Coincidental Research

Postest

Brand

MR-BRND

Image & Positioning

Brand Awareness & TOM

Brand Equity

Confusing Similarity

Analytics

MR-ANYT

Social media monitoring

Text Mining

Consumer

MR-CNMR

Profiling & Habits

Decision Making Process

Thinking Aloud

Needs and Innovation Insights

Consumer Diary

Customer Care

MR-CUSC

Desertion

Empathy & Loyalty

Moments of Truth

Beyond Service Experience

Mystery Shopper

Internal Affairs

MR-INAF

Team Performance

Employee Engagement

Market

MR-MRKT

Market Test

Market Share

Industry Overview

Product

MR-PROD

Product Test (Optimization)

Concept Test

Promo Test

Pricing

Packaging & Label Test

Usability Test (Heuristic Analysis)

Sales & Trade

Research "TR"

Unidad de Investigación comercial y de trade marketing, seguimiento en puntos de venta, estudios de efectividad comercial, diseño de tácticas de ventas, Shopper. Sales Issue solutions.

Price

TR-PRCE

Product/Service Price Track

Promo/Price Check

Promo Track

Point of Sale

TR-POSS

Planograms & Display Tracking

Onsite Shopper Behavior

Store Check

Market

TR-MRKT

Competitor Follow Up

Channel Distribution

Social & Political

Research "SR"

Unidad de Investigación de opinión pública, estudios sociales y econométricos. Investigación política y electoral. Social Issue solutions.

Social

SR-SOCL

Policy Impact

Opinometro

Opinion Polls

Omnibus 5.0

Economics

SR-ECON

Econometric studies

Utilities (Servicios Publicos)

Media Audit

Politics

SR-POLT

Candidate Branding

Vote Tracking

Decision Making

Electorate Behavior

Awareness

Reputation

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